India in the media

Today, checking New York Times most emailed articles, I found that four out of ten were somhow onnected to India: outsouring, yoga, poverty and other topics. It is still something new to me to see so much about India in the media as for last 30 years I rarely saw India mentioned in any major media. Oh yes things have changed, and as a self-appointed media watch on India and other things, not to mention a self-appointed critique of how Indian culture is changing - I notice it more clearly than may be others. Now I wonder what kind of impact this new interest in everything-Indian is going to create to the Indians who live outside of India as well as inside of India. Is the border blurring so much so that it would be hard to know if you are physically there or not? Would all of it help in creating a more self-assured India and Indians or would it just become another western-influenced society? Interesting! Only time will tell, I guess.